Social Network Marketing for Your New Mexico Business
Facebook is important to your business.
- 93% of American adults on the internet are Facebook users (Blogher, April 2011)
- 1 out of every 8 minutes online is spent on Facebook (Comscore, February 2011)
- Facebook is overtaking Google and Yahoo for time spent online (Comscore, August 2011)
If you want to be where your potential clients and customers are, you need to be on Facebook. At Summit Business Performance, our New Mexico business coaches can help you develop a marketing plan that includes an effective Facebook page and engagement strategy.
Network Marketing: Work Worth the Payoff
In the past, marketing was all about getting your business recognized. Marketing plans included blasting the public with your name, products and services through print channels like newspaper ads, billboards, flyers, etc. Catchy logos, slogans and jingles were the keys to brand recognition. But social network marketing is fundamentally different.
Instead of pushing your way into your potential clients’ or customers’ awareness, you want to invite them to explore your New Mexico-based business by making it relevant to their lives and interests. Effectively using a social network as a marketing tool requires you to develop a page that is fun, interactive and sharable. To keep your page fresh, you need to frequently update your content and provide incentives for your Facebook viewers to come back, “like” you and share your business page with their friends.
Social network marketing is, by nature, more work. It’s not a “set it and forget it” marketing plan. But, the payoff is real:
- 67% of companies using Facebook in their marketing plans are getting new customers through Facebook. (Hubspot, State of Inbound Marketing Report 2011)
Contact Summit Business Performance today to incorporate the world’s largest social network into your marketing plan. Engage viewers in New Mexico, around the US and across the globe and watch your business grow!